I hope that designers find Soho an appealing and useful tool.” Only time will tell, but I hope I have struck the right balance. Even with fast computers and clever software this wasn’t going to happen over night. I wanted to design something that people find useful in the broadest of contexts and continue to find useful as technologies and tastes shift and evolve. It’s been a long, challenging and at times incredibly arduous task completing this family. I took advantage of OpenType technology to offer extensive language coverage, stylistic alternatives, ligatures and small caps. In concise terms I have tried to achieve this with a contemporary serif structure, low contrast squarish shapes, a generous x-height and clipped serifs and terminals. It had to be distinctively different to the traditional 19th Century models of slab serif design. I wanted something conservative enough to have that versatility and endurance, but novel enough to capture people’s imagination. I wanted it to be supremely versatile a weight, width and ‘tone of voice’ to meet the requirements of even the most discerning of designers. I wanted it to look fundamentally 21st century. In designing Soho I set myself the rather lofty aspiration of designing the ‘ultimate’ slab serif. Perhaps 60,000 fonts in circulation and only a small handful of multi-weight, multi-width slab serif designs exist at the moment, despite their popularity. It amazes me that they’re relatively unexplored as a genre at this point in time. They can look super-chic in lighter weights and super-strong in heavier sizes. They can provide an interesting and viable alternative to the many large sans families available today. They can hold up well used on screen as well as print. How many companies don’t want to look robust, solid and reliable? They have the potential to look truly cutting-edge or solidly conservative. There is something fundamentally robust, solid and reliable about this genre, which makes slab serif designs very useful for everything from publishing to corporate branding. For the uninititated, a slab serif is a subset of the modern serif, characterised primarily by thick and blocky serifs. “Soho™ represents nearly 3 years of work. There are a few other retail stores of Barbour Madison Avenue, Boston and Washington D.C.Įstablished in 1894, the brand’s coveted jackets have recently become a favorite of trendsetters including Alexa Chung, Peaches Geldof, and half of Manhattan.Some Notes on Soho from the Designer Sebastian Lester: We are very excited to be joining such a prestigious shopping district.”įor Barbour, Soho, the historic Cast Iron District, an illustrious reputation of shopping district, is a naturally fitting location to have new space. With Barbour’s strong heritage and growing popularity among the fashion-forward, SoHo was a natural fit for Barbour. “The neighborhood is steeped in history and culture, but is constantly evolving and remains one of the most fashionable neighborhoods in the country. “We are very excited to expand our New York presence with a new store in Soho,” notes Jamie Millar, Head of Retail for Barbour Inc., North America. There is also a plan to reopen the outpost with complete collections of garments and accessories of Barbour in the early spring. Located in the Cast Iron District, the store features apparel and accessories of Barbour from autumn/winter 2010 collection. British outwear company Barbour has opened a new store in SoHo, New York.
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